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NEW LOGO

Right on time for our 50th anniversary, we have redesigned our global brand identity and will be introducing a new logo. The new look and feel is more modern, more dynamic and more future-oriented. The redesigned logo was first introduced to the public at the PaintExpo 2018 trade fair in Karlsruhe.

Our revised brand identity supports our quality promise of providing our customers with innovative products and excellent services.
It puts a stronger focus on our company values of quality, reliability and partnership. The new design is fresher and more dynamic. The new square shape of the company logo as well as the homogeneous typeface ensure a lively and modern identity which easily works across media. We will gradually implement the new brand design in all regions with immediate effect.

Despite its visual modernisation, the logo maintains its high recognition value. A strong brand is a key value-adding factor for us. And with our new identity, our brand is becoming stronger and more dynamic than ever before. In keeping with our corporate culture, however, we did not want this step to be a radical one but rather an evolutionary development that ensures continuity. This means we are sticking to our principles while making the brand fit for the future.

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